Start Your Future in Marketing—A High-Growth, Rewarding Career
Looking for a dynamic career in marketing? AIU’s Bachelor of Business Administration with a Specialization in Marketing offers a blend of creative marketing theory and business strategy to help you thrive in today’s competitive business world. Prepare to create and manage effective marketing campaigns, sharpen your decision-making skills, and learn how to build competitive market advantages—all while achieving key business objectives.
Why Choose AIU’s Online BBA in Marketing?
- Flexible Learning: Our online marketing degree is designed for busy professionals balancing work and family. Study on your own timeline and customize your education with AIU’s intellipath® to accelerate your path to graduation.
- Career-Focused Curriculum: Gain a comprehensive understanding of marketing, finance, business operations, and ethical decision-making. Explore courses such as Consumer Behavior, Marketing Campaign and Strategic Planning, and Public Relations.
- Real-World Skills: Learn to create and execute marketing strategies, analyze market trends, recognize legal and ethical conflicts, and manage marketing operations. These practical skills will help you stand out in today’s global marketplace.
- Fast-Track Your Future: AIU allows you to transfer up to 75% of eligible credits, and you may even be able to apply work or military experience toward your degree. Graduate sooner, saving you both time and money.
What You’ll Learn
- How to develop successful marketing campaigns that align with business goals
- Techniques for analyzing and responding to consumer behavior and market trends
- Strategies for managing public relations and business communications
- The legal and ethical responsibilities of marketing professionals
Program Highlights
- Accredited by the ACBSP, ensuring quality business education
- 100% online format, offering convenience and flexibility
- Regular class start dates every five weeks, so you can begin when you’re ready
Fast Track to Your Future If you’re ready to pursue a rewarding career in marketing, AIU’s BBA program with a specialization in Marketing could be the perfect fit. Fill out the form on this page to get more information about our program and take the first step toward your marketing career. Our admissions team is here to guide you through the process!